TO: AC Transit Board of Directors
FROM: Michael A. Hursh, General Manager
SUBJECT: MTC Fare Integration Task Force Update
BRIEFING ITEM
RECOMMENDED ACTION(S):
Title
Consider receiving an update on the work of the Metropolitan Transportation Commission (MTC) Fare Integration Task Force. [Requested by Director Walsh - 12/9/2020]
Body
STRATEGIC IMPORTANCE:
Goal - Financial Stability and Resiliency
Initiative - Financial Efficiency and Revenue Maximization
Fares are an important part of the District's overall revenue picture.
BUDGETARY/FISCAL IMPACT:
There are no fiscal impacts associated with this briefing item. The recommendations of the Fare Integration Task Force (FITF) may have fare revenue impacts and funding needs to backfill or mitigate those impacts. Part of the study is to produce a business case with full revenue/cost impacts for the recommendations put forth.
BACKGROUND/RATIONALE:
At its September 2019 meeting, the Clipper(r) Executive Board approved a scope of work for a Fare Coordination/Integration Study and Business Case and designated BART and the Metropolitan Transportation Commission (MTC) as Co-Project Managers for the effort. The key objectives of the project, as defined by the Clipper Executive Board upon approval of the project scope include:
* Developing goals for the regional fare system that will support an improved user experience, increased transit ridership and build on robust public outreach
* Identifying barriers, especially barriers related to fares and the user experience, that are impeding increased ridership
* Identifying opportunities to increase transit ridership by improving the regional fare system through regional fare coordination and integration strategies
* Developing a detailed implementation plan, including funding plan, for recommended improvements.
A consultant contract (Steer) was awarded in February 2020 to lead the study and business case development. The immediate onset of the pandemic caused s...
Click here for full text