TO: AC Transit Board of Directors
FROM: Michael A. Hursh, General Manager
SUBJECT: External Affairs, Marketing & Communications FY21 Annual Report
BRIEFING ITEM
RECOMMENDED ACTION(S):
Title
Consider receiving FY21 Annual Report on the Activities of the External Affairs, Marketing & Communications Department.
Body
STRATEGIC IMPORTANCE:
Goal - Strong Public and Policymaker Support
Initiative - Service Quality
The FY 21 Annual External Affairs, Marketing & Communications (EAMC) Report provides an overview of the programs and projects to support the District's strategic goals and initiatives of Strong Public and Policymaker Support, Safe and Secure Operations, Financial Stability and Resiliency, Convenient and Reliable Service, Employee Recruitment, Retention and Training, and Zero Emission Programs.
BUDGETARY/FISCAL IMPACT:
There are no budgetary or fiscal impacts related to this report.
BACKGROUND/RATIONALE:
The External Affairs, Marketing & Communications Department focuses on the the Marketing, Communications, Customer Service, Print, Legislative Affairs and Community Relations functions.
During the FY 21 year, the Department achieved significant goals and accomplishments in communicating with riders, constituents, key stakeholders, community based organizations, businesses, and federal, state, municipal, and local elected officials. Strategic rider and employee communications this year included pandemic COVID related materials.
Major achievements and accomplishments for this year include launching the TEMPO service, responding to the COVID crisis, increasing visibility for the Zero Emission Bus program, advocating for funding, initiating legislation, managing the call center, and the Transit Talks Program.
Launched TEMPO Service
On August 9, 2020, AC Transit launched the TEMPO Service. TEMPO was the culmination of years of research, outreach and promotion. The extensive launch campaign was multilingual and encouraged trial by new rider...
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