TO: AC Transit Board of Directors
FROM: Michael A. Hursh, General Manager
SUBJECT: AC Transit EasyPass Proposed Pricing Changes
ACTION ITEM
RECOMMENDED ACTION(S):
Title
Consider the adoption of Resolution 19-033 approving the AC Transit EasyPass pricing schedule for FY2021-FY2029, approving the Title VI Equity Analysis, and directing staff to amend Board Policy 333 (Fare Policy: Goals and Methodology).
Body
BUDGETARY/FISCAL IMPACT:
There would be a gross revenue increase for current and future EasyPass clients, if current clients remain in the program and there is continued growth from new clients. Revenue projections for current EasyPass clients show an estimated $500,000 increase compared to current EasyPass pricing.
BACKGROUND/RATIONALE:
On August 7, 2019, the Board of Directors set a public hearing to receive public comment on proposed EasyPass pricing scenarios. The public hearing was held on September 11, 2019 at 6:00 p.m. at the AC Transit General Offices. Staff also implemented a public outreach and engagement plan to receive public comment from EasyPass current and prospective clients as well as other EasyPass stakeholder groups.
The recommended EasyPass pricing structure is guided by the revised EasyPass program goals:
1. Increase ridership;
2. Encourage a modal shift from single-occupancy vehicles to public transit, with the optimal outcome of EasyPass participants becoming life-long public transportation users and advocates;
3. Extend AC Transit's visibility by promotion of the EasyPass program and varying engagements with the AC Transit brand;
4. Grow the number of EasyPass clients in all client groups; and
5. Maintain fiscal responsibility by ensuring the overall EasyPass revenue-per-boarding does not fall below the District's average fare.
In addition to supporting the District's fare policy goals as outlined in Board Policy 333, the proposed EasyPass pricing schedule and methodology makes the following adjustments to the EasyPass...
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