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Report ID: 25-384   
Type: Regular - Finance & Audit
Meeting Body: Board of Directors - Regular Meeting
Meeting Date: 8/6/2025 Final action: 8/6/2025
Recommended Action: Consider receiving an update on the District's EasyPass program. Staff Contact: Claudia Burgos, Interim Executive Director of External Affairs, Marketing & Communications
Attachments: 1. STAFF REPORT, 2. Att. 1 - EasyPass Key Performance Metric Charts FY22-FY25, 3. Att. 2 - EasyPass Active Client List FY25, 4. Att. 3 - EasyPass Customer Relationship Manager Dashboard, 5. Att. 4 - EasyPass Marketing Flyer Example, 6. Att. 5 - EasyPass Level of Transit Service Pricing Quote Example
TO: AC Transit Board of Directors
FROM: Salvador Llamas, General Manager/Chief Executive Officer
SUBJECT: Update on AC Transit's EasyPass program

BRIEFING ITEM
AGENDA PLANNING REQUEST: ?

RECOMMENDED ACTION(S):

Title
Consider receiving an update on the District's EasyPass program.

Staff Contact:
Claudia Burgos, Interim Executive Director of External Affairs, Marketing & Communications
Body
STRATEGIC IMPORTANCE:

Goal - Strong Public and Policymaker Support
Initiative - Financial Efficiency and Revenue Maximization

The EasyPass program meets a community need for service area institutions to offer bulk transit passes to their constituents in an effort to increase ridership and afford the District forecasted annual fare revenue.

BUDGETARY/FISCAL IMPACT:

There is no fiscal impact associated with this briefing item report.

BACKGROUND/RATIONALE:

The AC Transit EasyPass program has long played a vital role in increasing District ridership and encouraging a modal shift to public transit. The roots of the EasyPass program can be traced back to AC Transit's first universal pass program which began in 1999. Today, the EasyPass program offers employers, residential communities and Colleges/Universities the ability to buy annual passes for a defined pool of participants at a reduced rate. This report will cover the status of the program in fiscal year 2025 (FY25) and the developments that have taken place over this time.

Current Program Status[SL1]
Currently the program is comprised of 48 total active clients with an eligible participation pool (eligible EasyPass card holders, also referred to as participants) of 99,081. The program ended FY25 with an estimated annual contract value of $9.1 million. Participants took 4.7 million trips with their passes this year. Although active clients have slightly decreased since the last Board update, the program has experienced growth across the other key performance metrics (KPMs) during FY25, including a significa...

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