TO: AC Transit Board of Directors
FROM: Salvador Llamas, General Manager/Chief Executive Officer
SUBJECT: Update to Board Policy 456, Social Media Use
ACTION ITEM
AGENDA PLANNING REQUEST: ?
RECOMMENDED ACTION(S):
Title
Considering approving an update to Board Policy 456, Social Media Use Policy.
Staff Contact:
Claudia Burgos, Executive Director of External Affairs & Customer Experience
Body
STRATEGIC IMPORTANCE:
Goal - Strong Public and Policymaker Support
Initiative - Service Quality
Proposed changes to the social media policy aim to increase transparency and trust in the use of District social media platforms to interact with the public.
BUDGETARY/FISCAL IMPACT:
No direct budgetary impact.
BACKGROUND/RATIONALE:
Board Policy 456 was adopted on March 11, 2020, and has not been amended since. Staff reviewed Board Policy 456 alongside similar policies from six other United States public transportation agencies to determine if additions or deletions are warranted. The social media policies reviewed by staff were those of Minneapolis Metro Transit, MN; Colorado Department of Transportation; Oregon Metro (TriMet), Portland OR; New Jersey Transit; Sound Transit, Seattle WA; and Lane Transit District, Eugene OR. Following the review of the above mentioned policies, Staff recommend three additions to the policy to enhance clarity, reduce risk, and comport with actual practice.
Section IV (D), Duty and Care - Staff proposes to add subsection (2), which outlines additional user participation terms and conditions. This section outlines specific offenses related to Board Policies that could lead to comment removal and/or blocking certain users from viewing or commenting on posts from District social media accounts. The additional detail will serve as a reference for why AC Transit's authorized social media users may remove comments, hide comments, or block users. The proposed addition closely mirrors language found in policies by Lane Transit Distri...
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