TO: AC Transit Board of Directors
FROM: Salvador Llamas, General Manager/Chief Executive Officer
SUBJECT: Board Policy No. 451 - Advertising on District Property
ACTION ITEM
AGENDA PLANNING REQUEST: ?
RECOMMENDED ACTION(S):
Title
Consider approving amendments to Board Policy No. 451 - Advertising on District Property.
Staff Contact:
Claudia Burgos, Executive Director of External Affairs and Customer Experience
Body
STRATEGIC IMPORTANCE:
Goal - Strong Public and Policymaker Support
Initiative - Service Quality
The proposed change to the Advertising on District Property Policy allows the District to promote important regional transit initiatives to the public to help improve overall service quality.
BUDGETARY/FISCAL IMPACT:
There are no budgetary impacts with this action item.
BACKGROUND/RATIONALE:
Board Policy 451, Advertising on District Property, was adopted in April of 1988 and was last amended December 9th, 2020. As part of the regular policy review process, staff identified the proposed amendments outlined below.
Section C. Advertising Exclusion and Limitations - staff proposes a single amendment to the first paragraph of this section, adding an exemption to the restriction of donated advertising space. This proposed addition will still restrict advertising donations to third parties while allowing the District to donate ad space to transit-related programs from one of the following entities: Metropolitan Transportation Commission (MTC), Alameda County Transportation Commission (ACTC), Contra Costa Transportation Authority (CCTA) or West Contra Costa Transportation Commission (WCCTC). Examples of transit-related programs that could qualify for donations under this amendment include MTC's Clipper START and Clipper NextGen promotions.
Section H. Appeals - staff proposes updating the sentence for "decisions regarding free ad space requests" from the Board to the General Manager to make the policy more consistent and to improve interna...
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