TO: AC Transit Board of Directors
FROM: Michael A. Hursh, General Manager/Chief Executive Officer
SUBJECT: Clipper BayPass Pilot Phase 2
ACTION ITEM
AGENDA PLANNING REQUEST: ?
RECOMMENDED ACTION(S):
Title
Consider approving AC Transit's participation in Phase 2 of the Clipper BayPass regional transit pilot.
Staff Contact:
Beverly Greene, Executive Director of External Affairs, Marketing & Communications
Chris Andrichak, Chief Financial Officer
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STRATEGIC IMPORTANCE:
Goal - Financial Stability and Resiliency
Initiative - Financial Efficiency and Revenue Maximization
The Regional Institutional Pass Pilot Program is designed to improve the rider experience, grow transit ridership, engage Bay Area institutions in the success of public transit, promote commuter market recovery, and bring new funds to public transit.
BUDGETARY/FISCAL IMPACT:
Participation in the Clipper BayPass Regional Institutional Pass Pilot Program is designed to be revenue neutral in the first phase with a possibility of bringing in additional revenue during the second phase of the pilot from organizations without preexisting institutional pass products.
BACKGROUND/RATIONALE:
The Clipper BayPass is an unlimited regional transit pass valid for 27 Bay Area bus, rail, and ferry transit services. The pilot is a result of the Metropolitan Transportation Commission's Fare Coordination/Integration Study, which developed goals for a regional fare system that would promote higher ridership and an improved passenger experience among the regional transit agencies. The BayPass is designed to:
* Evaluate a barrier-free all-agency transit pass to build toward broader fare integration;
* Engage Bay Area institutions and the business community in the success of public transit; and
* Promote commuter market recovery.
The objectives of the pilot program are to demonstrate that an institutional transit pass covering all transit operators may increase transit ridership by better meeting ...
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