TO: AC Transit Board of Directors
FROM: Michael A. Hursh, General Manager
SUBJECT: Process to Post Schedules at Bus Stops
BRIEFING ITEM
RECOMMENDED ACTION(S):
Title
Consider receiving a report on the District's process for ensuring that schedules are up to date at bus stops. [Requested by Director Walsh - 2/24/21]
Body
STRATEGIC IMPORTANCE:
Goal - Convenient and Reliable Service
Initiative - Service Quality
AC Transit's bus stops are prominent places where the District has an opportunity to make contact with its riders and potential riders. Providing thorough information about what bus lines serve each stop and how to use those services is an important tool to enable people to use AC Transit. Although schedules are an important convenience for current riders, especially those without access to smartphones, they also have special importance in informing potential riders of services that they may not know about.
BUDGETARY/FISCAL IMPACT:
There is no budgetary or fiscal impact associated with this report.
BACKGROUND/RATIONALE:
AC Transit staff maintains printed posters with service information at 2,189 bus stops. Each poster has information tailored for a specific stop that includes time points or schedule, and if space allows, information about fares, the District's holiday schedule and the applicable segment of the AC Transit system map.
Prior to each quarterly service change, Communications Department staff compares each schedule with the previous quarter's schedule to determine which posters need to be updated. Staff prepares and sends the updated poster artwork to the AC Transit Print Shop for production before the implementation of the service change. Once produced, posters are sent to installers.
The posters at 1,833 (83%) of the stops are maintained by AC Transit's Maintenance Department. These are the small (9 by 23 inches) posters in cases attached to the bus stop poles. Bus Stop Maintenance Workers visit each stop and replace each p...
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