TO: AC Transit Board of Directors
FROM: Michael A. Hursh, General Manager
SUBJECT: Contract Award for Transit Information Display Maintenance Services
ACTION ITEM
RECOMMENDED ACTION(S):
Title
Consider approving contract award for a 30-month contract, with an option for a 30-month extension, with Urban Marketing Channels for maintenance of Transit Information Displays.
Body
BUDGETARY/FISCAL IMPACT:
By entering into the recommended agreement, the District would incur $414,000 over the base 30-month term to maintain the current 46 sites. If the option were to be exercised, the total amount incurred would be $828,000.
These expenditures are entirely reimbursed by Metropolitan Transportation Commission and BART in accordance with the grant agreements. There is no budgetary impact to District capital or operating funds.
BACKGROUND/RATIONALE:
The District receives grants from the Metropolitan Transportation Commission (MTC) and the San Francisco Bay Area Rapid Transit District (BART) to maintain a standardized set of wayfinding and service information displays at 46 locations throughout the Bay Area. The maintenance and upkeep of displays at these sites has been performed by a contractor, Urban Marketing Channels (UMC).
A Request For Proposals process was undertaken in 2018 and 2019 to award a new contract for these services, and an evaluation panel determined that UMC was the most responsive and responsible proposer and received the highest scores overall. Staff recommends award of a 30-month contract with an option for a 30-month extension to Urban Marketing Channels, to begin July 1, 2019.
ADVANTAGES/DISADVANTAGES:
The advantage of this action is that the District will be able to meet its contractual obligation to maintain the transit information displays. No disadvantages of this action could be identified.
ALTERNATIVES ANALYSIS:
The District is contractually obligated to provide maintenance of transit information displays and does not have the ability to maintain them in-house. AC Transit does not have the resources internally to provide these services. Thus, there is no reasonable alternative to this action.
PRIOR RELEVANT BOARD ACTION/POLICIES:
Board Policy 465 - Procurement Policy
Staff Report 16-124b: Maintenance of Transit Information Displays
Staff Report 16-124: Transit Information Display Contract
ATTACHMENTS:
None.
Approved by:
Beverly Greene, Executive Director of External Affairs, Marketing & Communications
Reviewed by:
Denise C. Standridge, General Counsel
Michele Joseph, Director of Marketing & Communications
Julia Kocs, Communications Manager
Gene Clark, Director of Procurement and Materials
Michael Daly, Contract Specialist
Jill A. Sprague, Assistant General Counsel
Prepared by:
Aaron Priven, Service Information Administrator