TO: AC Transit Board of Directors
FROM: Michael A. Hursh, General Manager
SUBJECT: FY 2021-2022 Fourth Quarter Report of the External Affairs, Marketing, and Communications
BRIEFING ITEM
AGENDA PLANNING REQUEST: ?
RECOMMENDED ACTION(S):
Title
Consider receiving the FY 2021-2022 Fourth Quarter Report of the External Affairs, Marketing, and Communications Department for April, May, June of 2022.
Body
STRATEGIC IMPORTANCE:
Goal - Strong Public and Policymaker Support
Initiative - Service Quality
The Fourth Quarterly FY22 External Affairs, Marketing & Communications (EAMC) Report provides an overview of the programs and projects to support the District's strategic goals and initiatives of Strong Public and Policymaker Support; Safe and Secure Operations; Fiscal Stability and Resiliency; Convenience and Reliable Service; Employee Recruitment, Retention and Training; Environmental improvement; and Diversity, Equity, Inclusion, and Accessibility.
BUDGETARY/FISCAL IMPACT:
There are no budgetary or fiscal impacts related to this report.
BACKGROUND/RATIONALE:
The External Affairs, Marketing & Communications (EAMC) Department focuses on the Marketing, Communications, Customer Service, Print Shop, Legislative Affairs and Community Relations functions. The Fourth Quarter FY 22 Report shows that the EAMC Department achieved significant goals and accomplishments in communicating with riders, constituents, key stakeholders, community-based organizations, businesses, and federal, state, municipal, and local elected officials.
During the fourth quarter, the Legislative Affairs team led the coordination of two tours of the District's Zero Emission Program. On June 3, Congresswoman Barbara Lee visited Division two. She was joined by several members of her staff, including her legislative director from Washington DC. District leadership gave the Congresswoman a brief overview of AC Transit's Zero Emissions Bus and infrastructure program. On June 30, several...
Click here for full text